Certificate Program in Hospital Marketing (CPHM)

The Certificate Program in Hospital Marketing (CPHM) is designed for healthcare professionals who want to develop a deeper understanding of marketing strategies specifically tailored to the healthcare industry. Healthcare is increasingly competitive field and it is more important than ever to have a solid marketing strategy that sets the hospital apart. The provides you with the knowledge and skills you need to create effective marketing campaigns that reach and engage your target audience. It covers a wide range of topics including market analysis & research, hospital branding, hospital digital marketing, patient experience & engagement and more.